WYSIWYG Rich Text editors are central to every CMS.  These tools enable content authors, who might know nothing about HTML, to create HTML content.
However, content authors frequently fear and avoid their CMS’s rich text editor. These tools are perceived as confusing, buggy & fragile. As a result, content is written off-line, using tools like MS Word, and then pasted into the CMS’s Rich Text editor. Unfortunately, this behavior creates a completely different set of challenges.
This post is devoted to reshaping this behavior. The goal is to lure content authors away from their trusty off-line tools and instead use their CMS to compose new content. Below are some recommendations for creating a more friendly web-based authoring experience.
1. Use good typography
Many Rich Text editors use extremely hostile fonts & font sizes. No content creator is going to spend an hour writing content in an editor that makes them squint.
Readability is a problem, in general, on the web. In fact, there are applications devoted solely to transforming the web into a readable format. The same principals used to create legible web sites, can also be used to create a pleasing authoring environment.
2. Go ‘full screen’ for distraction free writing
In most CMS’s, the Rich Text editor occupies a very small portion of the screen. This is appropriate for small content touch-up’s, but completely undesirable for extended writing sessions (like this article).
It’s frustrating to edit a 4-page article and only see 2 paragraphs at a time. It’s even more frustrating when most of the screen is completely unused.
Most Rich Text editors (TinyMCE, CKEditor, RadEditor) have a full-screen feature that can be added to the toolbar. By using this feature authors can easily toggle into (and out-of) full-screen mode.
3. Wrap long-lines of text for readability
A single line of text should not be wider than 65-70 characters. Anything longer will be difficult to read. This rule is well known in typography, but often ignored in Rich Text Editors.
This problem is particularly noticeable with full-screen mode, or any CMS that occupies the entire width of the screen. Thankfully custom CSS styles can be applied to the Rich Text editor and establish a width to wrap text.
Here is an example of ‘full screen’ edit mode with comfortable word-wrapping:
4. Use the TAB key to indent lists
Outside of the web-world, the tab key is used to indent a list item. (Shift-tab is used to out-dent a list item). However, on the web the TAB key moves to the next field in a web form. These 2 conflicting conventions are at war in Rich Text editors. As a result, authors are frequently frustrated that a familiar convention (TAB to indent) sends them somewhere else in the web page.

Rich Text editors (TinyMCE, CKEditor, RadEditor) have an option for capturing the TAB key and modifying the behavior. However, web savvy users are going to be equally frustrated if their browser’s traditional TAB behavior is modified.
My advice, modify the behavior of TAB when authors switch into ‘full screen’ mode. In this mode there are no other web form fields. Consequently, no one will be using the TAB key to move to the next field. When ‘full screen’ mode is switched off, restore the traditional web-behavior of the TAB key.
5. Auto-save to protect against computer mishaps
Imagine the unimaginable happens…
Authors are lured away from MS Word in favor of web-authoring tools. These tools create a comfortable authoring environment and they forget they’re on a web page. Instead, they are purely focused on writing.
An hour passes and the author clicks Save…

This error will quickly cause authors to regain their fear of web-based authoring tools and retreat to predictable off-line environments. In MS Word, even if power is entirely lost, the content is typically recoverable.
On the web this level of auto-recovery is also possible by periodically saving the editor’s state. This can be done through…
- HTML5’s off-line storage
- Browser cookies – beware limitations
- Server-side – through web services or the CMS
Realistically, #3 is the path most projects will pursue. However, this will require developers to invent a storage & recovery solution. To my knowledge, no Rich Text editor offers a canned solution to this challenge. However, there are likely CMS products that have implemented this feature.
Parting words…
Microsoft Word has been around since 1983. It’s unreasonable to think that a blog post with a few tips could prescribe a full alternative to this software. Like it or not, MS Word will continue to be an enormous force behind the content that finds its way online. Accept it and learn to cope with it.
However, it’s also true the Rich Text editors (and CMS’s) frequently make UI decisions that are downright hostile to content authors. These systems work great for developers (who are pasting “Lorem ipsum†sample text all day), but create poor experiences for extended writing sessions. It’s little surprise authors actively avoid them.
Hopefully the recommendations described above will help repair some of this damage. Â In addition, I’ve attempted to put many of these recommendations into practice in the following sample (give it a try):